Fusion Biz Co. was featured in The West Australian newspaper on Saturday July 25th, 2020

For the past 5 years we have worked tirelessly to create a unique small business community where relationships and genuine connection, come before sales and referrals.

So when The West reporter, Meilin Chew contacted Fusion Founder Ashley Matkovic requesting to run a story on how Fusion has helped change the way modern networking is done, it was a big fat YES.

Here’s the full article:

Women’s Networks Evolve with the Times

Connecting at a Deeper Level

Article by Meilin Chew 25.7.2020

“Two WA women are putting local businesses on the map, taking networking to a whole new level by connecting thousands of business owners through their rapidly growing business communities.

Ashley Matkovic, who has more than 260 WA female business owner members in her network Fusion Biz Co, as well as a reach of thousands through social media channels, said it was now the ‘age of the entrepreneurial woman.’

“With coronavirus, and with more women put out of work than men, it’s becoming really clear that perhaps the 9 to 5 jobs aren’t as safe anymore,” she said.

Ms Matkovic said the power and benefits that came from being part of a growing business community were ‘immeasurable.’

“The real difference with Fusion is the friendships and genuine relationships that are built. Business comes from being part of a network like this, your business is going to grow because people buy from people they know, like and trust.”

Nikki Milne, founder of Singlet Societe and The Perth Collective PR Agency, said the biggest hurdle for people wanting to start their own business was themselves. “It’s having the courage and belief in yourself to have a go at implementing your ideas,” she said.

“It’s totally fine to fail but it’s what you do with that failure, and more importantly, what you learn from it that becomes the defining point of your business.”

Ms Milne – who works with clients from the inception of an idea through to after their business is established – said there had never been a better time than now to be in business.  “I’m finding that the businesses lacking confidence are pulling back, so its created a real opportunity for the businesspeople stepping forward because there is less competition,” she said.

“Your competition is on the back foot right now, so if you actually push forward you’re taking 10 leaps instead of the usual one or two.”

Ms Milne said the most rewarding part of her job was helping businesses transition beyond a start-up to being online, active, revenue-generating operations that scaled up to become a company with employees. “A lot of businesses sit in the start-up stage, whereas they have huge potential to be a lucrative business,” she said.

“A lot of people understandably don’t know how to scale. It’s that tricky middle stage that I assist the most with, going from a small business to being a bigger successful company.”