What is your business elevator pitch?
I provide busy women with time out and a self-indulgent experience through makeup.
What is your WHY for being in business?
After having 3 kids via IVF I was gifted a 4th whilst still on maternity leave. I knew that I couldn’t return to working long hours in my Finance job and having always had a real love for makeup I decided to follow this dream. My hope was that I could earn an income whilst still being able to fulfill the role of a SAHM.
Share a unique business challenge you have experienced and how you overcame this?
When my son was born I had 4 kids under 4, he was not quite 1 when I started my business. Whilst it’s not really unique I have struggled a lot with the pressure of being the mom that I want to be as well as going “all in” with my biz. I think by surrounding myself with the right people I’ve been able to come to the realisation that “I can do both” and that’s really been a game changer for me this year.
What’s got you “edge of your seat” excited in your biz right now?
Definitely The Brand Event Collaboration that I’ve worked so hard with Stephanie White and Courtney Mills to setup. The feedback we received after the first and second event was so heartfelt and inspiring. To provide women, just like me, with images of themselves that they love and want to share on every platform available to them is something that I’m so, so proud of. We’ve managed to fine tune this offering to help women at every stage of Biz.
What is your favourite biz resource at the moment?
You mean other than Fusion? I’m currently part of Steph Gorton’s Purpose to Profit mastermind and I’m blown away daily by the learnings and the support from the other badass biz women in the group.
Learn more about Tara here