Reeva from Cutting Edge Digital describes herself as “small but fierce”.
What is your business elevator pitch?
I help your business to be found online with killer Google Ads.
What is your WHY for being in business?
I have a mission to help as many small to medium businesses get actual sales from the websites. So many people build a pretty website as a shopfront for their business but fail to get people to buy from them. Google Ads is a really powerful way to find your perfect clients. But you need to know how to manage your campaigns and what settings to choose. With Google’s recent move to machine learning, having a Google Ads specialist on board who understands the system and how to get the best results for your budget. Because trusting Google to set up and manage your Google Ads is like giving the casino your money to gamble!
Share a unique business challenge you have experienced and how you overcame this?
For almost 5 years I’ve been offering SEO and Google Ads but felt pulled in both directions trying to keep up with changes in both industries. Marketing is fast paced enough but between each platform and channel there is always something new to learn and something old that gets abandoned. After reviewing my business and evaluating where I wanted to grow, I made the decision to niche down and focus on Google Ads only. While it was a scary decision, it’s given me the confidence I need to be the go to Google Ads specialist businesses need at an affordable price, and helped me stay focused within my business too.
What’s got you “edge of your seat” excited in your biz right now?
I can’t wait to get stuck into more Google Ads goodness now that I have niched down, and hopefully have more time to focus on sharing my knowledge on my social media channels too.
What is your favourite biz resource at the moment?
I’m getting kind of into Clubhouse – after resisting it following all the hype when it launched! It’s pretty cool to be able to have live access to some of the biggest marketing minds across the world and be able to soak up all that knowledge.
Find out more about Reeva here:
Instagram: @cuttingedgedigitalau
Facebook: @cuttingedgedigital