Martha Barnard-Rae from Word Candy describes herself as “a smart, considerate copywriter who believes that women shouldn’t have to make themselves ‘palatable’ to be successful.”What is your business elevator pitch?
Martha is co-founder of Word Candy — alongside Bec Gleeson. She spends her days helping businesses tell their stories in memorable ways.
As a copywriter and digital marketer, Martha creates compelling content that connects with audiences wherever they may be – on social media, online, in print.
Word Candy’s lip-smacking moniker gives an insight into what Martha does: she helps businesses wrap up their story in the tastiest possible package.
What is your WHY for being in business?
I love words and all of the amazing ways they can be used to elicit a human response. Also, living in the Great Southern, when I gave up my day job, I also gave up a 150km commute. That was a big motivator for me!
Share a unique business challenge you have experienced and how you overcame this?
Honestly? I’ve been lucky. I have an amazing business partner, a supportive husband and a community that sees the value in what I do. The one thing I really struggle with is wanting to do ALL THE THINGS at once — it can be a bit tricky to focus.
What’s got you “edge of your seat” excited in your biz right now?
We’re getting lots of requests for different kinds of training. As an ex-teacher, I love public speaking and I embrace every opportunity to help people out and make business easier for them.
What is your favourite biz resource at the moment?
Trello! So good for keeping track of my million pots on the boil. And we get a good chunk of our work from Instagram, so I’ll chuck it some love, too.
Learn more about Martha here
Instagram: @wordcandycomms