Member Spotlight // Joanne from JRW Bridal & Couture


What is your business elevator pitch?

My passion is to help woman feel fabulous and look their best on one of the most important days of their lives! I believe that we are all beautifully unique and so should our wedding dresses be!

What is your WHY for being in business?

To be able to use my passion and skills to make a difference! Relieve the “Dress Stress” by guiding and designing for woman, around their body shape, colouring and vibe/essence! This way when they walk down the aisle on one of the most important days of their lives, they can do it with no regrets, knowing that they are “the best they can be!”

Share a unique business challenge you have experienced and how you overcame this?

I was approached by a bride in Brisbane (during Covid) about creating her dream dress and began to consult with her over video call. We went ahead to do her measurements, with the help of her fiance via WhatsApp video call and she later told me that this experience was really fun for them and that he (her fiance) was so excited to have been involved in the process and was super excited to see the dress on the wedding day! Every aspect of the design process has been done virtually and her gown is now ready for delivery! This challenge helped me to pivot during 2020 and I now offer this service to clients across Australia and overseas.

What’s got you “edge of your seat” excited in your biz right now?

The potential of being able to help dress brides worldwide, to feel fabulous and look their absolute BEST!

What is your favourite biz resource at the moment?

I’ve only just joined but I am anticipating Fusion Biz is going to be the highlight and my favourite of 2020! I am loving the vibe of the members that I have interacted with on the group and already feel loved and supported!


Learn more about Joanne here

Instagram: @jrwbridal

Facebook: JRWBridal