How to Check That Google Ads Have Been Optimised

This article is written by our 2023 Expert Sponsor, Sonja Pototzki Raymond, from The Search Republic. 

Contact Sonja today for help keeping your marketing on track!

Sonja is part of our business networking community for women, right here in Perth, WA. Come join us here and say hi!


After over 10 years in the digital marketing industry, one thing has become quite apparent; clients are unable (or more specifically don’t know how) to check the digital work that has been done for them. We firmly believe that, in order to develop a more transparent and trustworthy relationship, it’s imperative to educate clients about HOW and WHERE to look for results.

The Search Republic was founded on the core values of respect, loyalty, trust, and integrity, and we love nothing more than for our clients to feel confident in investing with us. We believe the best way to achieve this is by teaching them how to track the results for themselves.

So, where to start?


The Google Ads garden


Examining a Google Ads campaign’s past is a great first step. If a campaign is not routinely optimised, it will never perform to its full potential and generate ROI. If you think of Google Ads as a garden, then you’ll start to see that Optimising a Google Ads strategy is no different to weeding; neither Google Ads nor a beautiful garden will result from neglecting to take care of them.

The “set and forget” mentality has been used by some businesses in the past. The issue is not Google Ads; rather, it is the resource that is handling your Google Ads campaign without ever optimising it, which is unable to produce satisfactory results.

Our customers who believed in our Google Ads strategies and were patient with the process have enjoyed exceptional results. According to HubSpot’s research, companies generate $2 in revenue on average for every $1 they invest on Google Ads, backing up our philosophy that Google Ads, when properly maintained, can be a thing of beauty.

While we never make promises we’re not 100% sure we can keep (and Google is the ultimate judge of this, after all), what we can promise is that we will consistently update and optimise our strategy in line with current Google best practices and updates.


Checking out your Google Ads campaign


Use these three simple steps to confirm that your Google Ads campaign is frequently updated.

1) Go to www.ads.google.com and log into your Google Ads account.

2) Click the “change history” link under the “Settings” section of the “Overview” column.

3) Select “Change History” to view the dates and account optimisations that have been made.


We have seen our fair share of horror story accounts where the Ad account has seen little to no optimisation. To ensure a successful campaign, monthly campaign optimisations are necessary;

otherwise, you’re not going to be seeing the full benefit from your Google Ads investment and you’ll never get that gorgeous garden you deserve.


This article is written by our 2023 Expert Sponsor, Sonja Pototzki Raymond, from The Search Republic. Contact Sonja today for help keeping your marketing on track!

Business Community Perth Sonja

Founder of The Search Republic, Sonja Pototzki-Raymond, speaking at our 2023 International Women’s Day Event


Sonja Pototzki-Raymond MSc is a CEO, Google Search Expert, Speaker and Business Coach helping her community outrank their competitors online.

A force to be reckoned with, in 2018, Sonja founded The Search Republic (formerly known as The Marketing Republiq), and within 4 years, has generated over $350 million in sales for her clients. With a global footprint and a long client waitlist, The Search Republic is now one of Australia’s most in-demand Google-accredited digital agencies.

Educated with an honour’s degree and master’s in marketing, Sonja combines her Google Search smarts with her big heart, passionate about making a difference to her client’s bottom line, the environment and the business community.

With 17 years of global marketing and advertising experience, including working for many high profile international brands – Guinness, Jameson, Nestle, L’oreal, Special K and Benefit Cosmetics, to name a few, Sonja is renowned for accelerating growth and transforming businesses using ethical, effective and sustainable Google Search strategies.

If you’re keen to learn more about Google search follow Sonja on Instagram @sonjathesearchqueen

Sonja #GirlBoss uses her extensive digital marketing agency experience to offer you honest and professional business growth with transparent results.